No matter what business you own, in today’s world, your business needs good online visibility on Google to get successful. Most business owners know that this needs optimizing their Google Ads and Website, but what many of them do not understand is that there’s another entity that too, needs optimizing: that Google My Business (GMB) listing.
Officially, it is also known as Google Business Profile. This effective listing is a dynamic image of your business that generally highlights the best features of your business and allows potential clients to find, learn, and also engage with your business quickly—all from the Search Engine Result Page (SERP).
And do you know what is the best part here? Google My Business (GMB) is completely free. However, to optimize the Google My Business listing in a proper way, you need expert help. And there come Local SEO Depot GMB optimization services at the rescue of local businesses.
So, let’s get a vivid idea of what Google My Business Optimization Service is, how it works, and what services you will receive from the Local SEO Depot for the most optimized google business profile.
What is Google My Business Optimization Service?
Google My Business is an easy-to-use business listing tool for organizations and businesses to control their online presence on local Google search results. To help clients find your company, you can confirm your business as well as edit the business description and other information on GMB.
Google My Business Account is a powerful one to help you appear in the times when your prospects, leads, and potential customers look for you the most. It helps to gain more website traffic and generate more organic leads.
Like most other things, it is the best for the effort you need to put into it, thus, ensure to optimize your GMB listing by hiring the best Google My Business optimization service like Local SEO Depot.
How Does Google My Business Optimization Service Work?
Our GMB optimization manages the info that Google users get when they look for your product or business and services. When users find your product or service on Google Maps and Google Search, they also find info like your website, hours of service, street address, etc.
However, you might be thinking how does that work? Well, here is how we work t provide you with the best result
1. We Collect Your Business Information
Using a Google My Business Optimization Service form, we’ll collect the business details that we are going to need to fully optimize the business profile on Google. This step doesn’t take more than 10 min to complete.
2. Audit Your Business Listing
Your actual GMB optimization project will start from here. Here we run through an analysis of the information given in your Google My Business account, to know exactly what we need to do next and check whether your site is indexed or not. You’ll receive a thorough checklist that reveals just where your business listing stands right now.
3. We Form an Action Program
With the completed audit, we’ll create an action plan to improve your business listing’s optimization. We will send you detailed information about what is missing, and what needed to be included and remove from your account. Once you check and approve the plan, we’ll move to the following step i.e. optimizing your GMB account!
4. Time For Optimization
Once you approve our action plan, we’ll start implementing the necessary updates and changes to fully optimize your GMB account. When we are done, we will update the checklist of your business listing to indicate everything that we have done so far.
5. Regular Content Updates
Along with our Google Maps optimization service, we also update your site with exceptional content to increase its traffic. Also, we design everything, from creating engaging announcements, and articles, as well as advertising copies to videos, photos, and links to thematic sites.
6. Higher Rankings, Better Traffic, and Revenue Than Before!
Now that your GMB listing is fully optimized, you will see more results within a few days of the project’s completion. It takes a little bit of time for Google Business Profiles to show the result so be patient to see results. It may take around 30-90 days.
Our Google My Business Optimization Services Include
Our Google My Business optimization service offers you the following services. Let’s have a look at the service we provide to our clients for their Google My Business listing optimization
We help our clients to complete the verification process of Google to make sure no one else claims your business online. Also, we guide you through the process after you receive the verification postcard from Google. While many businesses verify via mail, you may even verify by your phone, Google Search Console, or email.
GMB Profile Optimization
Similar to a business website that needs to go through Search Engine Optimization to rank well in Google, the Google My Business listing will also need some work. We will take the business info from you like your contact information, address, services or products you offer, etc. to help you complete your Google My Business Listings.
Geo-Tagged Video And Images
Orbit Local automatically geotags all your videos and images. And we ensure your photos and video details are optimized before uploading them to GMB. Thus, even your videos and images can help your client to find you online.
Posting on GMB
GMB posts let you share the latest updates with the community depending on different types. We help you make the most of your GMB postings. Our team also shares relevant offers, updates, and also events to assist you to promote the business online.
Local Business Listing Management
We will make sure that the local business listings are accurate and up-to-date. Duplicate listings? Our team will take care of all of that, as well, so it’s easier for the customers to find the business online.
Monitor Your Business Reviews
Reviews on Google regarding your business, service, or product impact Search Engine Optimization. In case your business has some positive reviews, that reveals to Google that you are a trustworthy business! We will observe and reply to all reviews your business gets on Google My Business and assist you to develop more positive reviews from happy clients.
Social Profile And Branded Links
Highlighting the social media profiles of your business on your Google My Business page simplifies the process of verification. We provide services for social media profile management.
Identity And Fight Spam Listings
In case you see things, for example, fake reviews or listings for your company, it is most likely spam. Spams can harm your reputation, so we can help you identify the spams and have them cleared as soon as possible.
Local Rank Tracking
We will track your competitors’ ranking and yours. Our team will help you enhance your local rank depending on Google analytics. Thus, you can win the game with your competition.
Benefits of Having An Optimized Google My Business Profile?
With more than 52% of all internet traffic businesses receive from smartphones, it is essential that your online business consistently shows up on every gadget. Google My Business Profile is a completely free tool that lets small businesses promote their information regarding business on Google Maps and Google Search.
Through GMB Profile, you can show your updates, photos, hours, photos, and also videos to assist a customer in a micro-moment to know, appreciate, and entrust your business. By optimizing the GMB profile, you are letting Google know that you’re a suitable search result for your clients.
And a well-optimized GMB Profile can improve your probability of showing up in the local search results of Google. There’re plenty of benefits to having an optimized Google My Business profile. Do you know what those benefits are? If you don’t know the befits yet, let’s know here. This will help you realize exactly why you need to optimize your Google My Business with the help of the best Google My Business optimization service like Local SEO Depot
GMB Profile posts present free digital exposure. Google My Business posts get useful content, events, offers, and so many more in front of your local customers. In case your GMB profile is merged with your site Google will even use the info in these posts to know what your trade is all about. It will help you with Search Engine Optimization.
Day by day, users are entering & exiting Google search without going to another website. This is because the info in search engine results pages themselves is completely answering their queries, resulting in “no-click searches.” So, with probably more customers engaging with your trades through your GMB Profile than your official website, you will want that GMB profile to be well-optimized for high-quality engagement as well as conversions.
Low Cost and ROI
Since the GMB profile is completely free, it delivers a super high Return on Investment (ROI). Some dedication really goes a very long way. You will not have to pay a subscription cost. All you need is just time to manage the profile.
Increase Your Local Ranking On Google
The algorithm of Google for ranking Businesses doesn’t just consider relevance and proximity but also the quality and activity of information. When you optimize your GMB Profile, this sends the indication to Google to rank the highest in local search results. And the higher a website rank, the more engagement, and visibility your business gets.
It provides a chance to rank (appear) on searches you would not otherwise have. Thus, having a Google My Business profile optimized lets you appear on local search and map results.
When your business is well-optimized on Google My Business and has lots of positive reviews from your customers, your business shows credibility. Nowadays, people look for online reviews before buying a product or hiring a service. So, if your business has good reviews from customers, it will show more credibility and build trust between your and your potential customers.
Convert More Customers
When your Google My Business is optimized well, your website gets more traffic, and engagement, and also has the highest possibility to get a conversion. With a well-optimized google business profile, your business can easily convert more customers and get more revenue.
Your Clients Get Insights Of Your Business
Your GMB dashboard delivers valuable insights into your customers & business. These contain search terms, views, traffic statistics, engagement statistics, and audience demographics.
Moreover, your customers can book appointments or can visit the bookings page straight from your business listing.
How To Understand If You Need To Optimize GMB Or Not?
Here are a few most important points that will make you realize that your business needs to get optimized in Google My Business.
Even After Spending On Advertising, You See No Profit At All
In case your current advertising campaign gave you little to no effect, this may be because of incorrect information or mistakes in your Google My Business profile. In that case, an audit will help to see the problem as well as find the perfect solution for that issue.
Your Competitors Are Also On Google Maps
You can’t afford to and should not lag, particularly in a competitive place. A well-planned and optimized Google local Search Engine Optimization plan will provide you an edge over comparable businesses in your local area and deliver a steady customer flow.
Low Traffic And Revenue
If you see low traffic and customers even after trying everything you could, you need to hire a Google My Business optimization service like Local SEO Depot.
Local SEO Depot is a full-service digital agency that helps customers optimize their Google My Business Profile. This company has been giving digital solutions to online businesses of all sizes and shapes.
The clients generally stem from a variety of industries such as Local Services, Retail, Manufacturing, and Home Services. With the results-driven strategy and creative designs, Local SEO Depot has been able to help companies develop and strengthen effectively.
No matter if you’re considering requesting project-based service or a long-term answer, you are welcome to contact Local SEO Depot.
Q. How To optimize your Google My Business account?
A. There are a lot of ways you can optimize the Google My Business account, for example, creating a powerful business listing, uploading high-quality photos & videos, and also posting useful content.
However, if you think that is a lot of work then you can simply hire the best Google My Business optimization service like Local SEO Depot.
Q. How much does GMB cost?
A. Well, GMB is a completely free service. So, you do not have to pay a single penny for a subscription or any other fees whatsoever. The only expenses that you’ll incur are the help to set up the Google My Business account, manage the account, and also create content on the Google My Business Account.
Q. How To know Whether My Google My Business Account Is Optimized Or Not?
A. There’s no one-size-fits-all response to this question. This is because the level of GMB optimization that is right for the business will differ based on your location, industry, and also target audience. Nevertheless, there are some things you can observe to determine whether your Google My Business account is optimized or not.